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Client
Atlas
Services
Campaign, Art direction
Discipline
Campaign
Team
Rui, Maya
The brief
A launch campaign for a travel app that wanted to feel human, not techy. Big blue billboards, one short line, and nothing else.
One line, one colour
Billboards in six cities
“It’s the first ad our own team screenshotted.”
Jonas Weber
Brand lead, Atlas
6
cities
1.2M
app installs
−35%
cost per install
