← All work
Roasted slow
Client
Fefro Coffee
Services
Packaging, Identity
Discipline
Packaging
Team
Rui, Clara, Tomás
The brief
Fefro roasts in small batches in Porto and sold through cafés in plain kraft bags. They wanted packaging that felt as careful as the coffee, and stood out on a crowded shelf. We built a system of three colours, one for each roast, and a stamped F that works on a bag, a cup or a sticker.
Kraft, matte finish
Copper foil F, one colour per roast
“Our bags finally look like the coffee tastes.”
Inês Duarte
Founder, Fefro Coffee
3×
shelf pick-ups in the first month
12
cafés now stock the range
+40%
online orders in one year
