← All work
Off the line
Client
Kite Running
Services
Campaign, Art direction
Discipline
Campaign
Team
Rui, Maya
The brief
A sneaker launch built on one idea: the first step off the line. Red walls, white type and athletes mid-air.
Red wall, white type
Shot in one day, used for a year
“It made our shoe look fast standing still.”
Dani Costa
Marketing, Kite Running
8
countries
4.5M
views
+60%
launch sales
